Silver economy

During the implementation of the project, the RDV EGTC and the cooperating partner organization drew attention to the changed consumer behavior of the over-50s, which the market should prepare for.

The fact, that the age group of people above 50 is increasing, and the need for people to be helped to work for longer, and the applied products’ and services’ development has to be supported, and also the fact that healthier and more active aging has to be solidified brought this project to life, which will be implemented by Rába - Duna - Vág European Grouping of Territorial Cooperation (EGTC) with its partners, the Kisalföld Enterprise Development Foundation, the Komárno Regional Development Agency and the Senec-Bazini Regional Development Agency.

Within the framework of the project, a number of bilingual education occasions were organised for those of silver age (+50): 
1 - Smart tools 
2 - E-administration 
3 - Job search for older people 50+  
4 - Multilingual course (SK, HU, EN)

Workshops, conferences, exchange of best practices took place based on four main themes: 
•    aging and employment 
•    aging and innovation 
•    aging and competitiveness 
•    wellness and healthy aging 

Roundtable meetings have taken place in 6 counties with government officials on silver economy and the aging strategy.

In addition, we organized an exhibition and fair (with the participation of 125 exhibitors). On April 20 - 21, 2018 (Fortress Monostor, Komárom) the “Silver Economy Exhibition and Fair” event was held. Manufacturers, contractors, organizations, and associations were given opportunity for free introductions at the event. They mainly produce products for the 50+ generation, offer services, or they themselves belong to the 50+ age group. The RDV EGTC and cooperating partner organizations have implemented the event to raise awareness of the changed customer behaviour of this age group, the fact that the 50+ age group of the silver economy can motivate the economy by demanding new products, is interested in new services that the market must prepare for. Exhibitors are active in various areas of life, such as tourism, spas, alternative medicine, healthy lifestyle, beauty industry, yoga, organic products, consumer goods, household appliances, medical supplies, electric cars, bicycles, dealers or providers of employment services, financial consultancy, and insurance. Several retired co-operatives were present to help the retired work again. There were several booths to get acquainted with organic products, to try massages, therapies and to discuss the subject with the present entrepreneurs and representations. There were 130 exhibitors and 4,000 visitors at the event.

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