IG HERITAGE - Cross-border brand building

The new cross-border trademark Ister-Granum supports local producers and tourism.

The successful implementation of the Ister-Granum cross-border branding project has fulfilled the objective of promoting and promoting the high quality of local products and providing tourist information in the Ister-Granum region.
The project succeeded in creating a new cross-border trademark system involving 43 certified producers and service providers on both sides of the border. This certification system will ensure consumer confidence in local products.
The newly created web portal and mobile app offer visitors a wide range of information on local producers and tourist attractions in the Ister-Granum region in one place. The website www.istergranum.eu is available to all interested parties in three languages and is also available as a mobile app.
Local producers also had the opportunity to take part in a study tour, during which they were introduced to the best practices of an established trademark system in another region.
Through the use of glazed advertising displays and armoured stands, awareness of the Ister-Granum trademark was raised and promotion of local products was ensured.
Thanks to an active exchange of experience and the development of a detailed methodology, a new shopping centre with its own website and an e-shop VYZA was created on the Slovak side of the border - in the town of Štúrovo, which provides access to local products. The website www.vizamarket.sk is accessible to all fans of local products.
The BRAND project successfully supports the local economy and tourism in the region. We believe that the results of this project will benefit all residents and visitors to the Ister-Granum region.